Automobili Lamborghini presented the Lamborghini Centenario at Geneva Motor Show 2016, in the year the company celebrates the centenary of founder Ferruccio Lamborghini’s birth. “The company Opac – Lamborghini’s press release reports - has been an important partner involved in the new model’s construction together with Lamborghini’s Research & Development department”.

The Centenario continues Lamborghini’s one-off strategy and demonstrates Lamborghini’s innovative design and engineering competencies. Using the V12 architecture, the Centenario’s naturally aspirated engine produces 770 hp and powers from 0-100 km/h in 2.8 seconds, and from 0-300 km/h in 23.5 seconds with a top speed of more than 350 km/h. Braking from 100 km/h to standstill is achieved in 30 meters. A monocoque and body in full carbon fiber provide a low weight of 1,520 kg and a weight to power ratio of just 1.97 kg/hp. 
The car’s aerodynamic design includes an extending rear wing providing more downforce at high speeds. The introduction of rear-wheel steering provides increased agility and stability, and an innovative touchscreen provides connected infotainment, including internet browsing and Apple CarPlay. 

“The Centenario is a car that perfectly combines tradition and innovation. It looks to the future while honouring the legend that is Ferruccio Lamborghini,” says Automobili Lamborghini President and CEO Stephan Winkelmann. “The Centenario is an opportunity for our designers and engineers to transcend some of the constraints of series car production to achieve an incomparable result: the Centenario has immediately proved itself as a desirable collectors’ car, while demonstrating new Lamborghini technologies and outstanding performance. It is the most fitting tribute to Ferruccio Lamborghini in his centenary year: a man who created an exceptional brand, believed that anything was possible, and produced extraordinary, iconic cars. The Centenario is a super sports car for Ferruccio Lamborghini and the future he and we believe in today.”

The Centenario will be produced as a limited edition, with only 20 coupés and 20 roadsters to be delivered from autumn 2016 and throughout 2017. All 40 Centenario models are sold, to collectors and Lamborghini enthusiasts around the world at a start price of 1.75 million euro plus tax. Shown in Geneva in an entirely carbon fiber finish, clients can specify their Centenario to include exposed carbon fiber or any colour and finish from Lamborghini’s Ad Personam personalisation programme.

The Centenario continues Lamborghini’s strategy of producing one-off cars and exclusive limited editions, which allow scope for exploring design and technology possibilities while heightening brand awareness. Starting with the Reventón and including the Sesto Elemento, Aventador J and Veneno, every car has proved its instant appeal, achieved iconic status, and increased in value.